You can then arrange the highlight to your liking (by zooming in and out). On the left-hand side of your highlights, you will see an option to upload your own photo from your camera roll. Once you are done selecting your highlights, click Next. Scroll through and select any of the Instagram Stories that you’d like highlighted for this specific Highlight Cover - these will be located in your Archives (Instagram even offers some Suggested Highlights based on your recent story posts!). Tap the + (Highlight) button to begin creating a new Instagram Story Highlight. Tap your profile button in the bottom-right hand corner of the screen to get to your account. It used to be the case that you had to post your Highlight Cover on your Instagram Story in order to use it, but now the rules have changed- hooray! To add your Instagram Highlight Cover to a new Instagram Story Highlight: To setup your new Instagram highlights, you’ll just need to follow a few simple instructions. How to add Instagram Highlight Covers to your profile This will make your life a whole lot easier later down the road- trust me on this one! If you find that you’re getting repetitive messages from Instagram followers/ story viewers, then consider making a Story Highlight for Frequently Asked Questions. Once you’ve done this, simply create a new ‘Customer Reviews’ Instagram Story Highlight and add the Stories from your Archive. You can also add your Swipe Up/ See More link (if you have over 10,000 followers) so that story viewers can see which products your customers are raving about. If your existing customers already love your products, then considering posting a few reviews on your Instagram Stories (come on- don’t be modest!). Add your products straight to your story and you’ll be making those sales in no time! Share your product reviews on Instagram Stories And, unlike the See More feature, Instagram accounts do not need 10,000+ followers to use the Shoppable Stickers in their stories. Instagram shoppable stickers featureĪnother business feature added to Instagram Stories (and yet another reason to use Story Highlights) is the Shoppable Stickers feature. So if you want to keep your product/affiliate marketing links available for potential customers, then consider hopping on the Instagram Story Highlight bandwagon! By using Instagram Highlights, you can display your products front-and-center on your business profile. However, as we all know, Instagram Stories disappear after 24 hours on the platform. The Swipe Up link feature (which displays as “ See More” on your story) allows your followers to head directly from your story post over to your product or affiliate marketing link enabling your followers to convert into paying customers. Instagram accounts with over 10,000 followers can add a Swipe Up link to their Instagram Stories. How can my brand or business use Instagram Highlights? Instagram Swipe Up/ See More feature How to make custom Instagram Highlights covers in Photoshop How to add Instagram Highlight covers to your profile How to make custom Instagram highlights covers in Canva How can my brand or business use Instagram highlights? Read along for my guide to Instagram Highlights & learn how to make your own quickly & easily! But no need to fret! Simply jump on the Instagram Story Highlight Icon Covers bandwagon and your viewers can re-watch your stories over and over again! When it comes down to it, your followers simply want to feel included in your journey- and what better way to do this than by bringing viewers along for the ride with Instagram Stories?!īut as most of us know, Instagram Stories disappear after 24 hours on the platform. It’s important to build your Instagram community and invite viewers into the day-to-day of your business. Followers won’t remain followers if dishonesty is at play (and this is especially the case for a business/brand). The Instagram Stories feature is a great way for your business to share the behind-the-scenes, raw moments with viewers, potential customers and Instagram followers.Īnd let’s be real- Instagram is all about authenticity these days.
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